Beauty Tips

What You Need to Know Before Bleaching Your Hair

If you’re thinking about taking the leap and going blonde there are important things to consider before, during, and after the bleaching process. If you treat your hair with care and use the right products you can minimize the damage. To bleach your hair safely and rock those new locks here is what you need to know! You Can’t Go Platinum in a Day! To avoid DIY disasters it is best to leave hair bleaching to the professionals. Your stylist ...View Details

Wella back stage 2016

Wella artist back stage, pin up inperfection hair at AW/16 wella professionals. View Details


EIMI by Wella. With EIMI you can truly be yourself, mould and empower, shape and inspire, celebrate who you are and everthing you want to be. Individuality: what we wear and how we style our hair transports a message about who we are. Become the CEO of your own brand, share your style and broadcast your individuality to the word. Let us show you how to express your styling skills and interpreting the latest global trends, setting new accents ...View Details

Dramatic hair trends for spring 2015

As winter comes to an end, I am sure most of us are happy to see it go. I felt like I was living in the movie Frozen, waiting for Queen Elsa to spread her love! We welcome Spring more than ever.  The warmer weather will definitely be a relief. Something to look forward to as well are the spring fashions.  As the days become longer, we introduce new Spring colors and styles that will brighten up with ...View Details

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