EIMI by Wella. With EIMI you can truly be yourself, mould and empower, shape and inspire, celebrate who you are and everthing you want to be. Individuality: what we wear and how we style our hair transports a message about who we are. Become the CEO of your own brand, share your style and broadcast your individuality to the word. Let us show you how to express your styling skills and interpreting the latest global trends, setting new accents of style and originality. EIMI: lift, mould, shape and create your future and self brand yourself!